Sometimes those not in the hospitality industry may wonder – “Why is uniform important in the workplace?” Well, branded uniform actually has several advantages in the hospitality industry, and here 5 reasons why we at Emboss Hospitality love uniform in the workplace:
- Brand identity & advertising
- Employee benefits
- Team building & equality
- Engages customers
- Looks professional
1. Brand identity & advertising
Firstly, and most obviously, uniform is essential in creating brand identity. The benefit of a branded uniform is the cohesion it forms, if your staff were to turn up to work in their own clothing it is a missed opportunity to solidify your company’s branding into the mind of the customer. Uniform is also important in the workplace because it is a form of free advertising for your business as your employees will be serving customers with your company logo across the uniform, further enforcing brand identity.
2. Employee benefits
Speaking of employee clothing, another reason why uniform is important in the workplace is the employee benefits. Providing branded uniforms to your employees will not only ensure a strong brand identity but also create a secure relationship between you and your employees as they will not have to spend their own money on appropriate clothing. It can already be difficult to pick an outfit, so make it easier for your employees by providing them with branded uniforms for the workplace.
3. Team building & equality
Another important benefit to uniforms in the hospitality industry is the opportunity they provide to promote team building and equality in the workplace. With every employee being provided with the same uniform, a sense of team spirit is fostered, and everyone, no matter their background or experience is starting on an equal footing. In turn, this creates a welcoming and happy environment for staff and customers.
4. Engages customers
It is important to think about how branded uniform affects both your employees and your customers. Why is uniform important to customers? Well – without branded uniform, customers may become confused as to who are employees and other customers, resulting in an unpleasant or difficult experience. Branded uniforms are important as they show customers that employees take their job seriously and professionally.
5. Looks professional
Finally, and quite simply, uniforms are important in the workplace as they ensure employees always look professional. Without the leeway to where personal clothing, branded uniform sets the standard of service the customers are going to receive from your staff and company. The uniform sets the tone before the customers even walk through the door, and high-quality branded uniform will highlight your company values and attitude.